I've got so much going on right now. My brother is getting married next month. My family and I are getting ready to move into our new house. I'll be attending CONtraflow in New Orleans at the end of the month with several members of Authors & Dragons. The audiobook for 3d6 is about to be released any day now. I've begun writing the fifth book in the Caverns & Creatures series.
I'm about to run another Kindle Countdown Deal. This may sound like the least exciting item on my list, but it ranks near the top for me.
I just posted about my evolving Kindle Countdown strategy in April. Today's post builds on that, so if you're a self-published author seeking to make the most out of this KDP Select benefit, I recommend you read that post first.
For those of you who were too lazy, I'll sum up.
Step 1: Run a Countdown deal on all of your collections.
Step 2: Run a Countdown deal on all of your individual works.
There was actually a lot more to the post than that, but the part I'll be tweaking this time around involves an additional step between those two.
This next echelon in the evolution of my Kindle Countdown strategy has to do with synergy.
Synergy is defined as the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
"Synergism", as everyone knows, comes from the ancient Greek words "sinner" and "jism". (The ancient Greeks were into some weird shit and didn't know how to spell.)
A classic example is the relationship between a bee and a flower. The flower provides sweet nectar for the bee, and the bee spreads the flower's plant jizz far and wide.
The synergism I intend to make use of with my upcoming promotion is the combined powers of the Kindle Countdown and my growing mailing list.
The first phase of my Countdown will be just as it was before, with three exceptions. The first is that 4d6 will be available for the first time during a promotion.
The second exception is that all of my promoted books will now have a link at the beginning and the end to let readers know that my short story, Multiple Orc Chasms, is free, but exclusively available to subscribers to my mailing list.
The third exception is that I'll be sending out a heads up to my mailing list that if they purchase these collections, they can also pick up the available audio versions for only $1.99. Hopefully this will encourage those who had already purchased the titles individually to pick up the collections as well, and bring the audiobooks into the syn-orgy.
The second phase of the new strategy is something I haven't done in years, and something I thought I'd never do again. I'm going to make Critical Failures, my flagship book, free for five days in lieu of running a Kindle Countdown promotion on it.
The idea came to me when I started trying in earnest to build up my mailing list. The thought process went like this:
I'm making my short story, Guts and Volts, permanently free to call attention to Multiple Orc Chasms, also free, but exclusive to those who subscribe to my mailing list.
New readers I'm reaching with this might be willing to take a chance on the first novel if it's only $0.99. If they like it enough, they may go on to buy the rest of the books at their regular prices.
But if I price it at $0.99, it won't be eligible for a Kindle Countdown promotion.
There are other options... free options.
NO, damn you! Critical Failures ranks so high in the paid charts. I have too much to lose by making it free.
But think of what you have to gain. The power, the glory, the women!
What the fuck are you talking about?
Fine. The mailing list subscribers then. You could put an ad for Multiple Orc Chasms at the front and back of this book as well.
Hopefully, I'll have gained some new mailing list subscribers from Phase 1. I'll be sending out another email to promote Phase 2.
Why would anyone who bought the boxed set be interested in downloading the first book in it, free or not?
Because I'll remind them in the email that even if they download the book for free, they'll be able to snag the audio version for only $1.99.
The third phase of this new strategy is much the same as it was before. Run a Kindle Countdown promotion on all of my individual titles. But this time there's one small difference.
I'll wait a week to allow new readers gained from Phases 1 and 2 to read a bit, and to gather a few more email addresses for the mailing list. Then, when the time comes, I'll email word of this final promotion to my newly-expanded mailing list and watch as my titles flood their Amazon sub-category lists, each of them reminding readers that Multiple Orc Chasms costs naught but an email address.
Book marketing is kind of a dry subject, and no amount of insect bukkake is going to change that. Thank you for reading along this far. I hope I've been able to give you something to think about as we navigate these publishing waters together.
Promotions are great for a flash in the pan once every couple of months, but I'm thinking (hoping) that they'll have a larger and longer-term effect by going at them with a synergistic approach.