Since I get asked this question just about every day, I'm just going to write up an answer that I can copy and paste in response.
It’s been a rough few years for me professionally. The world stubbornly decided that it wasn’t interested in some of the funniest books I’ve ever written, and I’ve been having a harder time getting new readers to try out the Caverns & Creatures series.
So I did what anyone who likes to eat does. I got a job.
Unfortunately, that means I’m progressing extremely slowly on Critical Failures 10, tapping out a few words here and there when I can spare an hour or two.
But fear not, friends, for I have a strategy to get back to writing full time.
Some authors successfully market their books through advertising on different social media platforms. I initially had some success with that, but over time it produced diminishing returns to the point that I was spending more on ads than I was making from book sales.
So about a year ago, I decided to funnel my advertising budget into content creation instead.
Rather than throw money at Facebook and Amazon to show my ads to a few people for a fleeting second, I thought, “Fuck it. I’ll bring the audience to me.”
I started writing reviews of D&D spells, then started outsourcing that when I realized I’m not very good at writing spell reviews. Over time, this website began ranking for more and more search terms on Google, driving more and more of my target nerd audience to the site.
From there, we’ve been covering feats, classes and subclasses, eldritch invocations, etc…